Commodification of "Revolution"

Tom Blancato wrote...
> I refer here to changes in education,  apparent  changes,  movements, 
>the capitalization and commidification of "revolution",   awnd a certain
>failure of a level of initiating thought-action to take hold in  a way that
>radicalizes,  takes root.

I was interested in this idea of the commodification of "revolution". Can
anyone point me to any texts which discuss this ? There are a series of
British ads. for cellular 'phones which use present themselves in the
'style' of a revolutionary poster, with the title slogan"revolution" which
was brought to mind, an example of the present seen visually in utopian
terms, a maneouver which certainly makes radicalizing 'thought-action'
difficult to take root.

Does anyone have any thoughts on this ?

Jon Wilson